What is a Sonic Trademark?

A Sonic Trademark is a signature sound or melody that is used to invoke your business' brand in your customer’s mind (often without saying a word).

You are probably familiar with the Sonic Trademarks or 'jingles' of many companies. The largest corporations have used audio branding since the invention of network radio.

Think about them for a moment....

You can probably hear one in your mind right now. They sometimes get stuck and you can't get them out of your mind.

They are also known as an audio brand, sonic branding, signature sounds, audio logo, logo jingle, sound mark, sound design, audio identity, or "just a little ditty."

Virtually every business has a graphic logo and uses it on all of their communication (letterhead, envelopes, website, business cards, print advertising, etc). A Sonic Trademark extends the scope of your graphic logo by using another sensory input to enhance the emotional content, or 'feel', of your brand.

How does your logo sound?

Does your company have a sound?

Start using sonic branding and subtly, on a different, sometimes subconscious level, shape how you want your business percieved in the minds of your customers.

If you are thinking, "Why should I have one? I can't afford TV or radio commercials!" Don't worry.

You don't need TV or radio ads; and non-exclusive Sonic Trademarks start around $25! I think almost every businesses can afford that.

You can start creating your audio brand TODAY. Even the smallest businesses - soloprenuers (or one person shops) - now have access to this technology. Only a very small percentage are using it. That's why you have a chance to stand out now - but only if you hurry.

The web won't be silent for long.

Call me right now! 214.742.0200