What is a Sonic Trademark?

A Sonic Trademark is a signature sound or melody that is used to invoke your business' brand in your customer’s mind (often without saying a word).

You are probably familiar with the Sonic Trademarks or 'jingles' of many companies. The largest corporations have used audio branding since the invention of network radio. Think about them ....

You can probably hear one in your mind right now. They sometimes get stuck and you can't get them out of your head.

They are also known as an audio brand, sonic branding, signature sounds, audio logo, logo jingle, sound mark, sound design, audio identity, or "a little ditty."

Virtually every business has a graphic logo on all of their communication (letterhead, website, business cards, etc.). A Sonic Trademark instantly expands the sensory reach of your graphic logo and simultaneously defines or enhances the emotional content, or 'feel', of your brand.

How does your logo sound?

Start using sonic branding and subtly shape how you want your business percieved in the minds of your customers.

If you are thinking, "I can't afford TV or radio commercials!" Don't worry. If you have a phone or a website, audio branding will work for you.

Only a small percentage of businesses use audio branding. That gives you a chance to stand out and remembered.